SOCIAL SCIENCE AND HUMANITIES
Principles Of Marketing (nep Syllabus Bangalore North University B. Com: 2023-2024)
by Mrs. Reshma. S
ISBN Number : 978 - 93 - 91478 - 43 - 8
Authors Details
| Author Name | Image | About Author |
|---|---|---|
| Mrs. Reshma. S |  |
Principles of Marketing (A Students Handbook) has been written to provide basic and
fundamental information about Marketing for the students of 1 st semester of B.Com/ BBA.
The authors have tried to prepared this book unique manner and simples languages. The
book has been prepared as per new syllabus of Bangalore North University (NEP
Syllabus)of UG. The main motto of the preparation of book is to provide relevant
information compiling in simple and interesting way. Matter of book is easily understood by
students and it is useful to students, academicians. This book is also helpful in various
examinations including Annual board and other competitive exams. It is hoped that writing
style of book will encourage the use of book. In this book the basics of marketing , market
segmentation , consumer behaviour, marketing environment, marketing mix , recent trends
in marketing has been explained as simple way.
Each point under subtitle has been writing separate bullet and important point has been
bolded for easily revision by students. The authors will be invites any kind of constructive
suggestions, addition, alteration and correction from reader for any error that may remain in
text to improve the book in future. The authors expresses their sincere gratitude to Gratitude
to my Colleagues and stud ents. inspiring to write the book. The author are expresses sincere
thanks to publisher for wonderful interest the matter. The author are thankful to all,
colleagues and friends for encourage. Author express special thanks to Praveen Bhaskaran,
Gauri and other family to allow spare time for writing a book from family time. |
Book Description
A correct understanding of marketing concept is fundamental to the study of modern marketing and marketing management. In any walk of life, thinking precedes doing; the way of thinking that determines the very course of action. A 'concept' is a philosophy, an attitude, a course of thinking, an idea or a notion relating to any aspect of divine and human creations. The philosophy of an organisation in the dynamic realm of marketing is referred to as a 'marketing concept.' a concept is an orientation or a philosophy; Thus, marketing concept is the way of life in which all the resources of an organisation are mobilized to create, stimulate and satisfy the consumer at a prot. It represents a distinct philosophy of business and considers marketing more than a physical process. This marketing philosophy has undergone a thorough and gradual change since the great industrial revolution that took place during the latter-half of the 18th and rst-half of the 19th centuries. This gradual change can be traced under four periods and captions namely, production orientation period, sales-orientation period, customer-orientation period and social orientation period.
