Book Description

The student requirements to look far backbone in history to find the origins of retailing and hence retail marketing. When our distant dynasties moved from producing all their own goods to trading excess item for their essential, they were taking the first minor steps towards the current retail system that we see today. As the practice developed offering the barter business become concentrated in given areas or simple market as people required out a more efficient system. Conveys all traders together so that everyonecan get everything they want in one place. Students nowadays would recognize this as the 'one stop shop 'idea. From this it is a short step to primitive retailing as trader initiates to see the value of just selling the product of other traders at a revenue. In these early times limited would have been seen the essential for retail marketing although providing the product essential by trader in the right place in the correct way was certainly significant. The want for retail marketing has conversely increased over time with every chance of the wheel or flex of the accordion. It covers the recent trend in the retail marketing like concept of retail environment, Strategic Retail Planning, Consumer behavior in Buying Decision Process, Retail Selling Process, Store Lay Out, Design Decision, Private Brands, National Brands, Retail Marketing Mix, Merchandise Management, Category Management, Brand Management, Negotiating Purchase, Consumerism and Ethics in Retailing, International Retailing, Future of Retailing