Book Description

In the modern times, business has become fast in the way it is conducted and also in the way it reaches out to consumers globally. But with this fast pace has also grown the deterring practice of piracy and counterfeits which is a menace for almost every business irrespective its stature and type. These incidences come under the subject matter consideration of Intellectual Property Rights (IPR), their management and protection. A business invests a great deal of efforts in the form of money and human intellect to create brands and products having the complex amity of trademarks, patents, copyrights and designs. The technical innovation in the product, its shape, size, packaging, its trade name, label, colour and combinations thereof makes the product, the brand an unique one with capabilities of creating competitive advantage for the parent business. If the same gets infringed by some fraudster who simply copies the above and pirates it or passes-off his substandard product/brand as the original, it can result into business loss for the original creator to an infinite extent considering the loss of revenue and human intellect. Hence, it is important for businesses to know and understand the value of the intellectual properties, manage them appropriately and protect them adequately to safeguard their investments and efforts and also to reap the deserved benefits themselves for their own work. In this book “Case Studies on IPR Management – An Indian Perspective” we have presented 20 major case studies and many small case references within them from India where corporates have strived to safeguard their trademarks, patents, copyrights and designs. We intend to share these cases as they have happened in various courts in the country over the years to enable the clarity of thought about extent of IPR infringements and resultant effects of the same that have happened in the country, mainly as reference for business owners, business management professionals in the industry, students and academicians of business management to refer, learn from and understand. This book has happened as the part of a larger research work done by Suvrashis Sarkar under the guidance of Dr. Stephen D'Silva at the Jamnalal Bajaj Institute of Management Studies, Department of the University of Mumbai. We suggest our readers to also read our other book “I for IPR – A Strategic Marketing Mantra” which gives conceptual clarity of the main subject matter of IPR and its constructive impact on businesses. We would like to highlight the disclaimer concerning this book, since it contains reference of several trademarks, brand names of several organizations and businesses, that the reference of such several trademarks, brand names, etc. have been mentioned purely and only for academic reference. All the trademarks, brand names, etc. mentioned in this book are the properties of their respective business owners or organizations and the authors do not intend to infringe any of the intellectual properties associated with the several brand names mentioned here in this book. Since case studies deal with incidences of both positive and negative results, the same is with the case studies mentioned in this book. The authors of this book do not intend to either favor or demean any brand name through these case studies. These cases are mentioned in this book primarily for reference purpose among students, teaching faculties and industry professionals. The Cases presented in this book are based upon as they had happened in the several courts in the country, the judgments of all such cases are available in the public domain.