CASE STUDIES ON IPR MANAGEMENT - AN INDIAN PERSPECTIVE

by Dr. Stephen D'SilvaSuvrashis Sarkar
₹ 450
ISBN Number : 978- 1-73042- 903-3

Dr. Stephen D'Silva

Senior Professor of Marketing at Jamnalal Bajaj Institute of Management Studies, Department of Management studies of the University of Mumbai


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Suvrashis Sarkar

Marketing professional and Research Scholar of the University of Mumbai at Jamnalal Bajaj Institute of Management Studies.


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Book Overview

A business invests a great deal of efforts in the form of money and human intellect to create brands and products having the complex amity of trademarks, patents, copyrights and designs. The technical innovation in the product, its shape, size, packaging, its trade name, label, colour and combinations thereof makes the product, the brand an unique one with capabilities of creating competitive advantage for the parent business. If the same gets infringed by some fraudster who simply copies the above and pirates it or passes-off his substandard product/brand as the original, it can result into business loss for the original creator to an infinite extent considering the loss of revenue and human intellect. Hence, it is important for businesses to know and understand the value of the intellectual properties, manage them appropriately and protect them adequately to safeguard their investments and efforts and also to reap the deserved benefits themselves for their own work. In this book "Case Studies on IPR Management - An Indian Perspective" we have presented 20 major case studies and many small case references within them from India where corporates have strived to safeguard their trademarks, patents, copyrights and designs. We intend to share these cases as they have happened in various courts in the country over the years to enable the clarity of thought to the readers about extent of IPR infringements and resultant effects of the same that have happened in the country, mainly as a practical reference book for business owners, business management professionals in the industry, students and academicians of business management to refer, learn from and understand. We suggest our readers to also read our other book "I for IPR - A Strategic Marketing Mantra" which gives conceptual clarity of the subject matter of IPR and its constructive impact on businesses.